10 Explainer Video Examples to Inspire Your Next Production

10 Explainer Video Examples to Inspire Your Next Production

  1. PandaDoc
  2. Unroll.Me
  3. Yum Yum Videos
  4. Microsoft
  5. Mint.com
  6. CrazyEgg
  7. Project Permit
  8. Pinterest
  9. Kano
  10. Works with Nest
  11. In a Nut-Shell

           Explainer videos illustrate and guide the audience to understand why they need your products or services and to demonstrate the uses of the product or service with their effects on society. Although there is no hard and fast rule to set the length of how long these videos should be, generally, the length is kept at one to two minutes long. Video length depends on the type of product or service and the amount of information the firm wants to relay to its customers.

           You can make your way to the top by consulting those who are experts in making explainer videos. Hiring an explainer video production company is the perfect way to start off your efforts in this area of marketing by as then you can churn out highly engaging videos that help you convert more customers at the top of the funnel..

           This article discusses some of the success stories regarding explainer videos and the key factors that helped them see a surge above their competitor videos.

1. PandaDoc

           PandaDoc is a California-based company that provides solutions for sales processing. Their purpose is to facilitate sales representatives and entrepreneurs to create sales sheets efficiently and productively without putting long and tiresome efforts. At the end of the day, you will find yourself fresh and ready for another task.

           The reason PandaDoc’s explainer video is remarkable is that they have explained everything completely and comprehensively. On top of that, animations are exceptional with simple and eye-catching content, with all this, in a tight one minute and nine-second video.

VIDEO LINK:

https://youtu.be/Ixpg0Kq_bEU

2. Unroll.Me

           If you have subscriptions to an unprecedented number of companies or websites that send you loads of emails every single day, thereby making it complicated for you to manage them all, then installing Unroll.Me might help you out. What makes this app a cut above the rest is the ease it has provided its customers. All they have to do is to sit and swap and get rid of all the unnecessary subscriptions. 

           Their explainer video is 30 seconds long and shares the experiences of six people who are currently experiencing problems regarding junk emails and are fed up in managing them. This is a marketing tactic that has already been used in the past to attract customers by showing satisfactory remarks of customers who have already used the product.

VIDEO LINK:

https://youtu.be/QL26FS5daGY

3. Yum Yum Videos

           Yum Yum videos is itself a well renowned video production company. Irrespective of the type of video you want to make, they are there to lend you a helping hand.

           They have presented an animated explainer video to demonstrate the type of videos they make and the type of services they provide. The video is 2 minutes 14 seconds long, illustrating why you require their services, starting from showing the fact the conversion rates can be increased to 80% if the explainer video you get made, is perfect. This is an excellent approach to help them gain more customers. 

The video has some stunning animations with a really well gelled narrative that flows beautifully.

The content is shown in a manner that proves to be convincing for the viewer.

VIDEO LINK:

https://youtu.be/dp3NK7TMMzw

4. Microsoft

           Microsoft is an American, Multinational company known for software development, electronic items, and similar services.

           The explainer video Microsoft provided to guide the audience of the new cloud solutions to manage applications and data is simple but incredible. The video is full of themes and animations with a soothing musical touch that lasts for a minute and five seconds. Furthermore, when they talk about clouds, they illustrate it with one that flies taking a building full of data with it. The creativity is amazing.

VIDEO LINK:

https://youtu.be/Qw54iT1BI_8

5. Mint.com

           Mint is a website that provides the facility to keep track of financial records. You simply have to register and create an account to enjoy the features.

           Mint has beautifully managed to display their services in their explainer video that is one minute and thirty-one seconds long by using a side-by-side scrolling approach to show the features of their site and the functions it performs. The video draws the attention of the viewers since everything is explained perfectly using the most suitable animations.

VIDEO LINK:

https://vimeo.com/22764410

6. CrazyEgg

           Crazy Egg is a web-optimization service that shows a heat map representing the possible reasons for decreased conversion rates.

           The explainer video is 2 minutes and 38 seconds long explaining the services in function. The product discusses why the visitors are not converting using a heat map. The heat map displays a color scheme to give you an idea of the crucial factors of customer attraction. The basic idea of CrazyEgg is to put the right thing at the right place to increase conversion rates. The way they have presented this idea in their explainer video is absolutely sensational.

VIDEO LINK:

https://youtu.be/9cL2DzEdyMQ

7. Project Permit

           Solar power is one of the cleanest renewable energy sources. To explain this, an explainer video was created by Project Permit with amazing 3D-animations illustrating the role of organizations towards affordable solar power generation. A storyline is presented with a beautiful message that encourages customers to advance from conventional power generation methods that pollute the environment, to solar power generation for pure and uncontaminated surroundings just by agreeing to a one-time investment.

VIDEO LINK:

https://vimeo.com/62957143

8. Pinterest

           Pinterest is a social media service that allows you to save and share images on pinboards. The explainer video is sophisticated and is about 90 seconds long in which the company tries to relay to the viewers what used to happen back in the days when people had no internet.

           The video reflects how important Pinterest is in the modern world if we compare it with the struggles people had to make in the past. Features and functions of Pinterest have been explained through examples with everything else included in the video’s narrative. The video is a masterpiece and a benchmark for those who want to create a social media site.

VIDEO LINK:

https://youtu.be/oJzD4vF5dFA

9. Kano

           Kano is a company that encourages young programmers to grow and learn coding with their computers using different accessories. This appears as something fun-to-do where coding kits are also available making it more interesting.

           The explainer video is a minute and seven seconds long and it attracts children to take advantage of the technology available to them and learn to code so that they can become successful professionals in the future. The way they have portrayed the learning graph of programming language in the video makes things look simple and easy. The video is presented enthusiastically with very little animations and a lot children enjoying the product.

VIDEO LINK:

https://youtu.be/bAU_zkQZuqY

10. Works with Nest

           This is a concept of home automation. The video is a masterpiece of stunning art direction and animation. The idea is to control every household item with just a tap on the phone from turning on the lights to locking the doors. The 2-minute-2-seconds long video simply demonstrates the future where automation will be part of our daily lives, even in our homes.

VIDEO LINK:

https://vimeo.com/141931019

In a Nut-Shell:

           We see the complete product description in the shortest possible time-span in every explainer video discussed above. Conciseness and simplicity can lead you towards garnering a high number of views on your explainer video resulting in more purchases since it is one of the most important modes of advertisements today. If you want to make an explainer video about your product, make sure what you display is interesting, engaging, simple, and concise. This simple and easy approach will amplify the results you get with your efforts.

Author Bio

Jane Collen is a creative content writer and digital marketer at BuzzFlick. She works closely with B2C and B2B businesses providing blog writing, video script writing, ghostwriting, copywriting and social media marketing services.

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