Write Meta Description Efficiently

How to Write Meta Description Efficiently?

  • Expand On The Title Tag
  • It Should Match With The Search Intent
  • Use Active Voice Sentences
  • Be Concise
  • User Action-Oriented Language
  • Don’t Receive Searchers


An HTML element that contains the summary of a web page is known as a meta description. The meta description of a web page generates a brief snippet beneath the title of the web page in the search engines like Google and Bing. 

The meta description is important for the web pages in various ways. First, it is helpful to convince the people to click on the results that are appearing in the organic listings. Secondly, the meta description also plays an important role in optimizing the CTR of a website. Therefore, you should write it efficiently. The most important tips to write meta description efficiently are given below;

Expand On The Title Tag:

While composing the meta description of your web page, you should keep in mind that you are expanding the meta description of its title. You can summarize the title of the web page by using the main keywords. 

Most of the webmasters have enough concerns about the shoehorning of the keywords in the meta description. You should not worry about it. While creating the meta description of a webpage, you should keep in mind that it should connect the readers with the main intent of the content. Moreover, it should also be interesting and intriguing for the readers. 

When readers will read the meta description, they should be enticed to click on it. Anyhow, you should make it relevant to the title tag of your web page. It means that you should avoid the use of extra words in the meta description.

It Should Match With The Search Intent:

While creating the meta description, you should understand the search intent against the targeted search query. Its reason is that search engines are trying to show the most relevant results to the users. 

The search intent of the users varies from one search query to another search query. Therefore, you should adjust it according to the requirements and interests of the users. 

For example, if users are looking for information about a specific query, you should provide the most important information about this topic. If they are looking for the answer to the question, you should provide a brief overview of the answer to this question. After reading the meta description of your website, the users will know that you are providing the most trusted and useful information for them.

Use Active Voice Sentences:

The meta description of a web page should be clear. The clear meta description is enticing for the readers. To create clear meta description of a web page, you will have to use active voice sentences. On the other hand, if you are creating the meta description of a web page by using passive voice sentences, it will be dull and demotivating for the readers. 

By reading this kind of meta description, they will build a negative image about the quality of your website. They will think that they can’t get the best quality content on this website. As a result, they will ignore your website. If more and more people are ignoring your website, the CTR of your website will be lower. Due to the lower CTR of your website, the search engines will also decrease the ranking of your website.

Be Concise:

The webmasters should learn that meta description is not the place to tell the story about the topic. If you are telling the story in the meta description, it means that you are asking the viewers that they should not visit your website. 

As a webmaster, if you want to create the best quality meta description for your website, you should understand the importance of each word of the meta description. The maximum length of the meta description for the desktop devices is 160 characters. On the other hand, the maximum length of the meta description for the mobile devices is 120 characters. 

While creating a meta description for your website, you should not exceed from this limit. The best way to limit the length of the meta description is to use the tools like Yoast SEO. To be concise doesn’t mean that you should limit the words of the meta description. It means that you should deliver the messages in these words.

User Action-Oriented Language:

As shared by experts of a dissertation help firm, if you want to create an ideal meta description for your web page, you should use the action-oriented language. With the help of the action-oriented language, you can tell the readers that what they will get if they click on this link. 

For this reason, you should try to start the meta description writing process by using verbs. The use of these verbs at the beginning of the meta descriptions is the best technique to grab the attention of the readers. Moreover, it is also the best way to tell readers about the specifications of the web page.

Don’t Receive Searchers:

You should not make your meta descriptions spammy by using keyword-stuffed content. If you are using this technique, you can encourage the viewers to click on your web page. After clicking on your web page, they will not find the relevant content on the web page. If they will not find the relevant content on the web page, they will immediately hit the back button. 

This thing will create lots of problems for the search appearance of your website in the search engines. It will increase the bounce rate of your website. Due to a higher bounce rate, the search engines will consider that you are not sharing the best quality content on your website. As a result, your website will lose its higher ranking in the search engines.

After generating the meta description for a web page, you should make sure that it is fulfilling all the requirements. To check the requirements of the meta description, you should prepare a checklist. First, you should check that you have included keywords in the meta description. Secondly, you should make sure that it is free from the keyword stuffing. 

Thirdly, its length should be in between 135 to 160 characters. Fourthly, your meta description should be original. It means that you should not use duplicate content in the meta description. At last, you should never forget to include rich snippets in the meta description.

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