Setting Up Your Podcast Blog

Starting your podcast could be one of your best decisions. You can reach out to a lot of people at a time and inspire them or do a call of action. There are so many things you can once you’ve set up your podcast, and the topics are endless. Here's how you can set up your podcast.

Think of a Name and Topic

Your name should sound unique, but not to the point where people can't find you. There's a list of current podcasts you can access, and from there, you can make a better judgment of what your name should be. Make sure to avoid similar-sounding names to avoid confusion. An important to note in crafting your name is to make it descriptive of what your show will focus on. 

There are many topics to choose from, and you'll have competitors for every category. What will set you apart is if you choose a subject and capitalize on making it sound interesting. It's better to focus on a niche because people can search for you under a specific category, and you'll end up with a stable follower base. 

Format Your Podcast 

You don't want your podcast to sound like a mess, which is why having a good script for your show is essential. The following are necessary for you to remember:
  1.  Episode Format – you can be flexible with your format since you're technically the show master of your podcasts. But whatever form you choose, here are the basics which you must incorporate:
  • Intro music;
  • Welcoming remarks;
  • Interview; and
  • Outro Music.
  1. Length – there's no specific time frame for podcasts, it can be as short as 5 minutes or as long as an hour. Find a range that works for you, but make sure to be committed to making the show enjoyable. 
  2. Style – do you want an interview type of podcasts or a friendly banter type of thing? Interviews are becoming popular today, but it varies on the kind of topic you want to touch.

Design a Logo

People need a visual representation of your podcasts, which is why you need to design a fun and creative logo. Through your logo, you can make a first impression of what your podcast is about. Don’t forget to choose colors that can stand out among others and make it an impressionable one.

Personalize Your Intro and Outro Music

If you'd notice, every podcast has its intro and outro music to help distinguish them from other shows. In essence, each podcast has its theme music for people to remember them by. You want to create your music, which doesn’t sound similar to others. 

If you aren’t too familiar with creating your theme music, you can hire a professional to help with the execution. In every case, make sure to consider the following:
  1. Make a script of what you want your introduction and exit to sound like. Do you want to be just a voice-over or with music? Whatever you choose, make sure to keep it under 10-15 seconds.
  2. Edit the audio by yourself or with the help of a professional. You don't want the first and last thing people will hear from you to sound like a mess.

Invest in the Proper Equipment

Podcast equipment is expensive, but consider them as investments, especially if you plan on running your show for a long time. There are only two equipment which you can't afford to mess up, and these are your microphones and headphones. These two are your bread and butter, and its quality can make or break what your podcast will sound like.

There's a ton of microphones and headphones to choose from, ranging from the most affordable to expensive ones. You don't have to buy the most expensive equipment, but make sure to obtain a reliable one.

Purchase Software Editing Tools

There are two aspects in starting a podcast, the first is recording your show, and the second is editing it. The second aspect, show editing, is probably the most technical aspect you'll encounter throughout the process. It can be hard, especially if you're unfamiliar with how to use software editing tools, but once you get the hang of it, you'll be able to edit your show easily. 

If you plan on releasing a podcast every week, it'll be easier to create a template file for your show. On that file, you can already incorporate your intro and outro music, standard advertisements, among others. Later, after you've recorded everything, you can include your recording and polish it a bit. 

Submit and Launch Your Podcast

Your podcast should go out with a bang, and you'll want to spend a bit more for your first show. Make sure you make a show that sticks in people's minds, and it's something your first-time listeners can relate too and enjoy. Once you've uploaded your first podcast, for sure, you'll be waiting for the numbers to rise. 

Promote Your Content

You don't want all your hard work and effort to go to waste, and you want people to hear about your podcast. If you're starting, getting people’s attention is hard because you have to compete with a lot of creators. You won't have as many listeners, and the number will only start increasing once you've captured your audience and niche. 

You can promote your content through the following:
  • Share your podcast in your personal social media channels;
  • Have an established page for your blog and share your content to your steady base of followers; or
  • Set-up a game or raffle during the first few weeks of running your podcast to create traffic. 

What are you waiting for?  There are many listeners out there who are interested in what you have to say. Make sure to get their attention and plan your next moves in advance. Always remember, every show is different, and you’d have to make them fall in love with you all the time.