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Importance of Animation in Business World 2019



Animation is one of the new found marketing strategies brands and businesses are using to penetrate into the market, it tends to boost their conversion rates and helps them at retaining their customers. Although there are different types of animation styles within computer graphics that can be used within businesses.

  • Traditional style:

Within this animation style, hand drawn images are sequentially put together to create movement. This style is mostly incorporated within advertisements.

  • 2D animation style:

This animation style is very similar to the traditional animation procedure. The only thing that sets them apart is the fact that 2D animation is produced through digital gadgets whereas traditional animation is hand drawn.

  • 3D animation style:

3D animation provides a realistic feel to the visuals, as if it’s present right in front of you. 3D animations are created by the help of advanced tools that are expensive, however they are extremely effective and useful when it comes to creating the right sort of animations.

7 Advantages of using animation for business

  • Efficient translation:

People have shorter attention spans in today’s time and it seems to be becoming shorter with passing time. Since brands want to connect with their consumers and viewers; they implement animation within their marketing campaigns to convey their message within a few seconds. Due to their colorful and attention grasping video content, viewers are able to retain their attention for a few moments that are long enough to understand the purpose of the video and the importance of that specific business. Ideas can be converted into words and imagery, making it easier for both the animation video maker and the viewer to play their role within the massive industry.

  • Playful education:

Animation directly indicates towards something fun or amusing. And that is exactly what businesses want to focus on while creating animated videos. Having an entertaining way to learn is what everyone requires as it piques more interest within viewers; enabling them to grasp information easily and remembering it for future purposes. Viewers can be taught through the use of provoking content themes, this will force them to explore along with the video content.

  • Conveying emotions:

One of the most important thing about animations is that you can translate your internal emotions through it and your viewers will be able to understand it well enough; connect with it and relate to it. Not just that, it manages to capture imagination as well; even without sounds and texts you can intellectually portray certain concepts, just through movements. Also there are more opportunities to communicate your thoughts, ideas and personality by the use of animation in different fields especially businesses and advertisements.

  • Increase in conversion rates:

Having animated videos makes it easier to fill the communication gap between businesses and audience. It influences audience to make a decision and buy a certain product. Computer graphics make it possible for content to appear colorful and unique and the aesthetics never fail to keep the viewer focused on the screen. And this can be used in favor of the brand itself.

  • Improving search engine rankings:

Videos play an important role at engrossing the viewers’ attention and bringing them onto the website. If your video is showcasing exceptional content then its obvious that people are going to get attracted towards it. And the more followers there are the better the search engine ranking will be.

  • Possibilities of content spreading out:

Video content plays an important role at promoting brands; having video content within your campaign is going to help you raise awareness and spread the word around. Animated video will enable your brand to relate with people of all ages and chances are that people will share it around among those whom they are familiar with.

From the points that have been provided above you can help you understand the importance of animated videos for businesses and their marketing. You can ascertain that your animations will aid you at creating greater promotions and advertisements. Once you have understood the difference animated videos make, you will be able to make steps accordingly towards achieving what you think is right and required.