The hoteling industry around the world is gaining a
considerable boost over the years as travel and tourism have been depicted to
be on the rise in recent years. In accordance with the findings of a report shared
by the WTTC (World Travel and Tourism Council) the tourism industry is growing
by 3.9% and recently contributed to the world economy through a record-breaking
figure of $8.8 trillion. That nearly accounts for 10.4% of all global economic
activity alone. In the US the almost 15 million people work in the hospitality
and tourism sector, thus by far making it the 5th largest industry within the
nation. In this post, we would like to offer you some viable suggestions that
can bring about an undeniable charm for your targeted audiences. So let’s take
a quick look at each one of them:
Building Reverence Through Your Staff
The term hospitality itself heavily implies how well people
are treated. Hence when it comes to your hotels and resorts it is extremely important
that people remember their experience at your place through your staff members.
Your employees are the face of your business and they are the ones who come
into direct contact with your clients. Hence developing custom resort uniforms
for them will not only make them appear more professionally trained but it will
also help in promoting the image of your establishment for the general public
and onlookers. You must also ensure that their personal grooming and hygiene
are always kept in pristine condition. Moreover, you can also offer them
professional training through online courses to make them more adept in
handling on-job challenges, resolving conflicts, and improving customer care.
On a final note, it is important to understand that people like to be treated
with courtesy and whatever treatment they receive becomes a part of their
memory. Hence to make them feel more comfortable at your place through your
staff will help bring about positive word of mouth for your hotels and resorts
which can in return offer you referrals in the near future.
Total Quality Management
- This is a huge umbrella that encompasses various facets and features of your hotels and resorts. This is indeed a continuous process that can entail a variety of thing such as:
- The conditions of your rooms, hallways, seating places, lounges, and other open to access areas.
- The quality of customer services and support offered to visitors.
- The integration of adequate technologies and their proper functionality to facilitate clients.
- The overall sanitation and cleanliness of your hotel facilities and features.
- Food, drinks, and other edible items and amenities offered to customers.
- Customer safety and security as well as their personal privacy.
- & much more.
In the end, we can say that total quality management is a
huge topic that revolves around customer’s perceptions about your hotels and
resorts while finding out ways to improve on offered services. All of this
directly ties in with your client’s approval, their satisfaction levels, and
exceeding their expectations from you and your establishment.
Garnishing a Unique Experience
Lastly, it is significant to realize that you should focus
your time and effort by investing them to create a unique and original identity
for your brand. This will help people to recognize your institution and thus
become more familiar with it over time. In order to penetrate the minds of your
customers and position yourself as their topmost point of reference, you need
to deploy consistent and continuous branding mechanics in a persistent manner.
This might include creating a copyright protected font style for hotels and
resorts, a trademark protected insignia or logo, theme-oriented interior, and
exterior decor, and the list goes on. You can even create corporate videos for
the masses to attract them towards your offered services and portray your
unique selling propositions towards them. Hence, in the long run, you should
seek to develop relationships that are timeless.
We hope this post was able to offer you a better
understanding of how you can add an extra flair to your hotels and resorts to
create a strong and long-lasting followership for your brand of services. For
more questions and queries related to the topic, please feel free to let us
know your feedback in the comment section below.
