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Adding an Extra Flair to Your Hotels & Resorts



The hoteling industry around the world is gaining a considerable boost over the years as travel and tourism have been depicted to be on the rise in recent years. In accordance with the findings of a report shared by the WTTC (World Travel and Tourism Council) the tourism industry is growing by 3.9% and recently contributed to the world economy through a record-breaking figure of $8.8 trillion. That nearly accounts for 10.4% of all global economic activity alone. In the US the almost 15 million people work in the hospitality and tourism sector, thus by far making it the 5th largest industry within the nation. In this post, we would like to offer you some viable suggestions that can bring about an undeniable charm for your targeted audiences. So let’s take a quick look at each one of them:

Building Reverence Through Your Staff

The term hospitality itself heavily implies how well people are treated. Hence when it comes to your hotels and resorts it is extremely important that people remember their experience at your place through your staff members. Your employees are the face of your business and they are the ones who come into direct contact with your clients. Hence developing custom resort uniforms for them will not only make them appear more professionally trained but it will also help in promoting the image of your establishment for the general public and onlookers. You must also ensure that their personal grooming and hygiene are always kept in pristine condition. Moreover, you can also offer them professional training through online courses to make them more adept in handling on-job challenges, resolving conflicts, and improving customer care. On a final note, it is important to understand that people like to be treated with courtesy and whatever treatment they receive becomes a part of their memory. Hence to make them feel more comfortable at your place through your staff will help bring about positive word of mouth for your hotels and resorts which can in return offer you referrals in the near future.

Total Quality Management

  • This is a huge umbrella that encompasses various facets and features of your hotels and resorts. This is indeed a continuous process that can entail a variety of thing such as:
  • The conditions of your rooms, hallways, seating places, lounges, and other open to access areas.
  • The quality of customer services and support offered to visitors.
  • The integration of adequate technologies and their proper functionality to facilitate clients.
  • The overall sanitation and cleanliness of your hotel facilities and features.
  • Food, drinks, and other edible items and amenities offered to customers.
  • Customer safety and security as well as their personal privacy.
  • & much more.

In the end, we can say that total quality management is a huge topic that revolves around customer’s perceptions about your hotels and resorts while finding out ways to improve on offered services. All of this directly ties in with your client’s approval, their satisfaction levels, and exceeding their expectations from you and your establishment.

Garnishing a Unique Experience

Lastly, it is significant to realize that you should focus your time and effort by investing them to create a unique and original identity for your brand. This will help people to recognize your institution and thus become more familiar with it over time. In order to penetrate the minds of your customers and position yourself as their topmost point of reference, you need to deploy consistent and continuous branding mechanics in a persistent manner. This might include creating a copyright protected font style for hotels and resorts, a trademark protected insignia or logo, theme-oriented interior, and exterior decor, and the list goes on. You can even create corporate videos for the masses to attract them towards your offered services and portray your unique selling propositions towards them. Hence, in the long run, you should seek to develop relationships that are timeless.  

We hope this post was able to offer you a better understanding of how you can add an extra flair to your hotels and resorts to create a strong and long-lasting followership for your brand of services. For more questions and queries related to the topic, please feel free to let us know your feedback in the comment section below.