The 9 most important changes in the Google Algorithm

Although it makes constant small changes in its algorithm, these are the 9 most important updates made by Google and that the SEO community must know in depth to position its web pages as high as possible.

SEO is a science undergoing constant transformation from the gears of Google's search engines. Just as currently the most important ranking factors are, according to a global study by SEMRush, the number of visits, the user behavior signals such as the time spent on the web, the bounce rate or the pages per visit, The number of referring domains or the extension of the contents has not always been this way.

According to the updates in the algorithm, some factors lose importance and are relegated to ostracism while new ones are aupados as relevant in the eyes of the search engine giant. Previously the insertion of keywords in the body, title and goal, as well as the amount of inbound links - reason why “farms” were popularized -, the density of keywords or the use of videos was fundamental, factors that today They have lost their weight by catapulting new practices in local SEO or loading speed in mobile positioning.

Through the following infographic we want to trace the most important algorithms in the entire history of Google, essential to understand the evolution of SEO positioning, more and more human and precise. In 2011, Google Panda saw the light, focused on ending the rankings of poor and low quality websites that provide no value to users and are delivered to copy content from various sites. This algorithm rewarded sites that are of high quality and with relevant and unique pieces of content.

Some of the algorithms in the list are Google Penguin, which came to light in 2012 to end online spam and Black Hat practices, Google Pirate, designed to combat copyright infringement or Google Hummingbird, focused on understanding Better the semantic meaning of searches.

Some of the most important algorithms of recent times were the Google update for mobile devices, launched in April 2015 and Google RankBrain, a valuable system that uses Artificial Intellectual Science and machine learning to help refine and specify the queries processed by Google.