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Seven Tricks to get more out of your Google Searches



There are many tips and tricks to use Google that can make our searches significantly more effective than average. Here are seven of these keys that you can start putting into practice today.

Most of us use Google several times a day. Not surprisingly, it is the hegemonic search engine in the market and where we can all find information about products, trademarks, news, addresses, weather data, movie references or the schedules of our favorite places.

The use of Google is really simple, that was one of the premises marked by Larry Page and Sergey Brin since its conception. We just have to enter the concept to look for in the text box and click on ‘search’. Even before we finish writing we will be seeing a preliminary results page, which demonstrates the great power of this tool that orders the Internet for us.

However, there are many tips and tricks to use Google that can make our searches significantly more effective than average. Here are seven of these keys that you can start implementing today:

Simplicity first

No matter what we are looking for, the important thing is that it is simple. Therefore, it is advisable to start by entering only a basic name or word. If you are looking for a place or product in a specific location, we will choose to write the name along with the city or zip code. In short: the simpler the search, the more results we will obtain.

Short and friendly keywords

A search engine works by matching the words we enter with the web pages that present that word, so using the keywords that are most likely to appear on the pages will give the best results. For example, instead of saying "pay using a phone", we can say "mobile payment" because that is the term a technology website would use.

In addition, the one or two word search terms will generally give us the broadest results and will probably cover what we are looking for. Therefore, we will always start with short search terms, then redefine the results by adding more words if an additional level of detail is required. In general, the longer the search, the less results we will get and the more specific they will be.

Simple ... but accurate

The more specific the word, the more likely it is to obtain relevant results. Therefore, "Samsung tablet" is probably better than "Samsung product", which is much more vague. But we must always remember that, even if the word has the correct meaning, if it is not the one used by most people, it may not match the pages we need.

Exact phrases

We can place quotes around words, for example, "portable technology," to find that exact phrase in that exact order. Of course, we must keep in mind that searching with quotes could exclude relevant results. For example, a search for “Apple Watch” will not take into account sites that refer to the “Apple Smart Watch”.

Forget spelling and punctuation

Many people worry too much about typing Google search terms correctly ... but that is just a waste of time. The spellchecker in the search engine automatically sets the most common spelling of a given word by default, even if it is not spelled correctly. However, we must always remember that the most common spelling of a word may not be what we really want to look for.

The same goes for the punctuation marks: Google completely ignores this kind of symbols, so we can stop putting characters like @ #% ^ * () = [] in the search engine.

Do not capitalize either

Along the same lines, Google search is not case sensitive, so you don't have to worry about whether that word should start with a capital letter or not.

Check history

One of the most interesting features of Google is the web history of the search engine, which offers a record of the sites we have visited, a timeline of our actions and the ability to search our own online history. Access to this file is available here: www.google.com/history.