What is Push Notification

Marketing technologies and strategies are sometimes amazing. One of the most used today is the push notification. The word "Push" has come from the American English during the late of year 1800s. In free translation, therefore, push notifications are pushed to the user.

And that's exactly what happens: the technology allows sending messages to smartphones and computers connected to the Internet without the recipient requesting them. That is, the publisher itself initiates the transaction and the content is "pushed" even without request. To get 100% free Push Up Notification Just find at ThePushHub.com

In practice, what is push notification?

The concept of push notification can be compared to the service provided by a postman delivering mail in the recipients' homes. The citizen does not have to spend every day in the post office, as soon as something arrives for him, the delivery will be provided by the system.
Push notification is a very useful marketing tool because it allows you to get in touch with the public more effectively. It should, however, be used in moderation so that the result is not opposite to expected. Among the possibilities of use are:
  • promotion of products and / or services;
  • increased sales;
  • improvement of the consumer experience;
  • customer loyalty;
  • users.
It is important to keep in mind that push notifications should be useful, relevant and appropriate information to the client's circumstances. Otherwise, they will likely be ignored or lead the user to uninstall the app or move away from the site.

Push-based services

In smartphones, push notifications are usually alert messages sent to the user's device to notify you directly on the device's screen. The push concept, however, is much older than the very emergence of cell phones and smartphones.

One of the most popular examples of the push concept is RSS services, designed in 1995 by Apple. They inform users about new texts published on a particular website or blog. Another service that uses the concept is the Short Message Service (SMS).

Over time, many services have come to use the concept of "pushing." When smartphones popped up, push notification became standardized by leading smartphone manufacturers and operating system developers.

The idea was to create a standard for delivery of these messages. The result of this work is what we know today as push notification. Push services can be used for free by any public, private, or common user organization on the MyPush platform.

Developed by Cedro Technologies, the solution allows the delivery of services, content and messages notified in various formats. It is also possible to create a channel and implement push services for free. Download the MyPush app on your smartphone to learn more about the app.

Push notifications in everyday life

When a user receives a warning on the mobile phone that an email arrives, that a friend made a comment on a Facebook post or that someone they know has signed up for Pinterest, they are receiving a push notification of that application. And it is almost impossible to resist the urge to confer it!

Some sites also send notifications using the browser: the message even comes when the user is doing another online activity. In this context, they are used to engage the users of a site, keeping them updated about new content.

The possibilities of use on the web are many and vary according to the context of the business. Push notification is quite common when the site wants to send short notices (of a maximum of 100 characters) to its subscribers.

What is the difference between SMS and push notification?

No matter how they look, SMS and push notification are not the same thing. Here are some differences:
  • push notifications can only be sent through an application. That is, the message only reaches the users of the app that is sending them;
  • messages sent using push technology are highlighted in the notification area of the receiving device;
  • notifications can be customized according to the operating system of the device that will receive them (iOS, Android or Windows).
What are the possibilities of use?

It all depends on the creativity! Initially, you need to identify the target audience. Then, is it time to set the goal: conversion, traffic, or awareness? So just implement the notification. Check out some ideas:
  • news: push notification can be an extra channel for rich content distribution. Just tell the site visitors about the material and redirect them to the corresponding page;
  • e-commerce: visitors who left the cart before finalizing the purchase can be notified;
  • new products / promotions: whenever there is news in the catalogue or promotions that may interest the customer, it is possible to send a message to them;
  • Updates: A customer who made a purchase can be informed when your product is shipped.
What are the advantages of push notifications?

The use of pushed notifications is advantageous for both the brand and its users. Come and see some of the benefits:

  • news and promotions;
  • useful information (such as traffic, weather and news);
  • have the company's contact easily accessible.
Brands that have application
  • direct communication with app users;
  • Unlike email, push notifications do not go to the spam box or are not forgotten in the inbox. In addition, they have a higher opening rate compared to emails. They must, however, be used with caution so as not to disturb the consumer;
  • help remind the user to use the app more often.

In other words, using push notifications can help your business strategy by enabling:
  • communicate according to the expectations and behaviour’s of each user;
  • increase consumer participation and loyalty;
  • increase the conversion and retention rate of customers.