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Emojis and Marketing in Social Networks: how to use them to humanize your business?



Would you like to give a more human touch to your business in Social Networks, and make people feel more identified with your content? If the answer is yes, today is your lucky day: in this article we will talk about emojis and marketing on Facebook, Twitter, LinkedIn and Instagram.

Here we will tell you why you should include emojis in your posts and how they can help you get the attention of your audience. Then we will see how you can take advantage of the emojis in each Social Network and what are the functions that each of them offers to do so.

Go for it!

Emojis and marketing: a look at statistics

According to the latest surveys, there are currently 2823 emojis registered in the Unicode Standard (the character coding standard for computer exchanges). These include variants to represent different skin tones, genders, nationalities, objects and, of course, emotions.

Now, why do people love to use emojis? A recent study conducted in the United States shows us the main and most frequent answers to this question:

As you can see from the answers, emojis have a unique power to communicate emotional aspects, help to convey sensations and complete the meaning of what a text says. For this reason, they are an excellent complement to your posts, as they finish defining their attitude and / or intention.

But even more: it is necessary to emphasize that emojis and Social Networks go hand in hand, since the networks are made up of people who seek to interact and communicate, and the emojis perfectly satisfy that need.


Advantages of using emojis in Social Networks

The advantages that the use of emojis in Social Networks provides to businesses are countless, especially if you want to execute a robust and sustainable Social Media strategy in the long term. These are the main ones:

  • Grant a more human imprint to your brand or business
  • It helps you express the intention of a sentence
  • It allows you to give a more informal and complicit tone to your publications
  • Help people empathize and identify with your content
  • They are perfect to show a creative and playful side to your audience
  • They make your posts more fun
  • They provide additional visual information to your publications (that is, they reinforce the meaning)
  • Consequently, we can say that emojis and social media marketing undoubtedly go hand in hand. Now we will share with you the best ways to take advantage of this communicative tool in the different Social Media platforms.

How to use emojis in the Social Networks of your business?




Emojis on Facebook


Facebook is especially rich in terms of the possibilities of using emojis that it offers to businesses and users. Doing so will capture your audience's attention much more, since they emotionally predispose people even before reading the text. For example, you can include them in your posts, comments, private messages and more.

But there is more! In recent years, Facebook has incorporated new expressive functions that greatly expand the ability to communicate emotions and reactions.

As you can see, emojis can be used both to react to the post and to react to a comment. The possible reactions are: I like it, I love it, it amazes me, it saddens me and it makes me angry.

Ways you can use emojis on Facebook

Look at the following image. The arrow to the right shows you the icon that allows you to add an emoji to your post text. So, you just have to click and you can choose the gesture, object, etc. that best complements or reinforces the meaning of your publication.

On the other hand, the arrow on the left points to another possibility: to express how you feel or what you are doing before your audience. This can be very useful for manifesting a personality trait of your brand, promoting an activity, a product, etc.

E.g. you can share states like "I'm drinking Coca-Cola," or "I feel motivated to go shopping," etc. accompanied by positive emojis. To use this function, you must click on the icon indicated in the publication editor, as shown in the following screenshot:

You will soon see a series of options to express yourself, ranging from emotions to activities. In the image below you can see this more clearly:

Finally, there is one more way to use emojis on Facebook: stickers. These have the same function as emojis, but they are larger and more expressive images, as you can see below. In addition, Facebook allows you to choose and download a wide variety of sticker styles.

Take advantage of them along with the emojis and reactions to give greater expression to the responses and comments of your business, and add a personal and close touch to the interaction with the users.

Emojis on Twitter


In recent years the use of emojis has spread across all Social Networks, and Twitter is no exception. In fact, adding an emoji to a tweet is very simple, especially from your mobile. As the image below shows, all you have to do is unfold the keyboard and touch the emoji icon, to choose the one you want.

Including emojis on Twitter expands your expression possibilities, especially on this platform that limits the amount of characters you can use in each post. In the following example you can see how BBC Sports uses this resource to communicate the results of an important football match.

Use the emojis on Twitter to increase the visual appeal of your tweets, expand their communicative capacity and attract the eye of your audience on the timeline. This is especially useful when you share a tweet without an attached image.

Emojis on Instagram


Instagram is a very important social network in terms of digital marketing, as it is ideal for displaying your products, collections, facilities, etc. and has the same segmentation tools as Facebook. And if doing so you add emojis, the effectiveness of your messages can be multiplied in a big way!

This social network has several spaces where you can implement the use of emojis. Among them are the caption (or description of your posts) and comments. To add them you just have to deploy the keyboard of your phone and touch the emoji icon, as shown in this screenshot:

Another feature of great benefit is the possibility of adding emojis and stickers to your Instagram stories. For this you simply create or upload a story and slide your finger on the screen from the bottom up. This is how the menu of emojis, stickers and labels is displayed (you can also slide to the sides to see more options).

This way you can, for example, show products from your collection and add positive emojis, which reinforce the interest of users and the virtues of the published object. As an extra tip, we advise you to include geotags that indicate the location of your business, so that people in your city can find your story.

To illustrate this point, look at the photo in the middle of the image above: there is a Central Park geo-tag and emojis that suggest satisfaction (happy face) and autumn (yellow and green leaves).

Emojis on LinkedIn


In the case of LinkedIn, this Social Network oriented to the world of work has been the last to implement the function of adding emojis in publications and other spaces. Because this is the most formal platform on the list, it is advisable to use only emojis linked to working life and with positive connotations.

As on Twitter and Instagram, to include emojis in your LinkedIn posts you must go to the publications editor and deploy the keyboard of your mobile. Then you must choose the emoji that best suits your post. Here is an example, where the emoji used transmits will and effort, positive values ​​associated with work:

Above you can see an example of a contact request with a personalized message that includes emojis. Doing this can help you get the attention of a potential client for your B2B business, attract a user potentially interested in working with you and in all cases, expand your network of contacts.

As you can see, emojis are an essential expressive tool to humanize your business in Social Networks and promote identification with your content. Take advantage of them to enrich your communications and give your brand a personal touch!