Promotions are important for the business, but they must be
strategic and distinguish themselves from the rest of the competition, how to
achieve it?
When we need to increase sales, the quality of our products
and services, or a good digital marketing strategy, is not enough. To decide to
make a purchase, customers also need clear incentives, especially when there
are many options in the market.
That's what promotions are about. The problem is that, with
the growth of digital commerce, today they have become a common practice, so
all the time we are receiving information about offers and discounts. What can
we do then to distinguish ourselves from the competition and more effectively
attract our customers? Here we share some ideas for you to achieve without
compromising business finances.
1. Last minute discounts for a short time
Do not make massive promotions, but unique and personalized.
For example, if you sell designer bags and purses, make an email marketing
campaign to notify your most recurring buyers that the items in the new
collection are going to be sold at a 25% discount, but only for two days. That
will give a sense of urgency to the offer, but also of exclusivity.
2. Free trials
It is one of the most effective techniques to publicize a
new product or boost sales of one that has not yet had a good response in the
market. That is why it is so used in large commercial spaces during weekends,
especially in the case of food or cosmetic and personal hygiene items. Do not
simply distribute the evidence, but make sure you create an entire experience
around your delivery.
3. Gifts
We all love to receive a present, however small. If
possible, do not limit this type of promotion to large tickets. And always
think of options that complement the initial purchase, so that the customer
becomes a loyal consumer of both products. For example, if someone purchased a
body moisturizer, notice the smallest presentation of a bath gel with the same
aroma. Because in addition, people also love product kits.
4. Discount cards
Don't make it complicated, there are already too many in the
market! The first rule is that you do not charge them (many businesses already
apply an annual fee), and if possible, do not give an expiration date to the
accumulated points. Also, be clear as to what type of products can be redeemed,
and work ideally with an application to avoid problems with the loss of
physical cards.
5. Unique products
Finally, marketing experts recommend applying promotions to
items that are going to be sold only once, or at least at certain times of the
year. That gives these types of strategies a sense of urgency that drives the
purchase very effectively, and increases the value of the promotion for
customers. For example, if you have a gourmet store, you could make a promotion
of jams and preserves with seasonal organic fruits, harvested by local farmers.
